The brand is not a logo. Not even a font. Not even your standard book.
The brand is not what you say it is, but what others say it is – if you understand what I mean by that 🙂.
The brand has a good feel for the product and service … yes, the same story again. – FEELING.
You buy a TV and there are a large number of different brands on the market, offers, prices, promotions … a hundred wonders.
And you buy exactly THAT.
Why? Because of the trust that that brand instills in you. And because of a strategy you didn’t even notice, and it worked out superbly.
Our brain was created to perceive what is different. Try to be different from others. In his own way.
When creating a brand, it is always important to maintain the trust of customers.
As marketers often say: if your brand looks like a duck and swims like a dog – you will lose confidence. And once you lose it, it’s irreversible.
The inspiration for this post came by chance. Often branding is underestimated and I hear conclusions that making a strategy is just “unnecessary whistling”.
It is not enough to have just a goal, it is necessary to work out the steps to that goal. And this is a process that takes time and cannot be done in a month. If it could, all brands would be TOP and there would be no competition.
Think about your brand. Answer the question where are you now and where are you going next 😎?
If you know the answer, you’re already halfway there.
Martina
(Bear in mind that I’m just one message away 😉 )
