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How much time have you spent online today – without even realizing it?

Digital marketing plays a huge role in our lives, and most of us aren’t even aware of it.
There was a time when we only checked our emails – and only on desktop computers.
Today, we do almost everything online.

Beyond laptops and PCs, we now use smartphones, tablets, smartwatches, and countless other gadgets.
We shop online, study, work, pay bills, research, listen to music, watch videos…
A huge part of our lives – whether we’re aware of it or not – happens digitally.

Have you ever tried tracking your screen time using an app?

According to research (statista.com), the average user spends around 3.2 hours a day online –
and 2.4 of those hours are spent on social media.
Are you above or below average?

So, where are your customers?

Entrepreneurs already know that “being online” isn’t the same as simply having a website.
In today’s digital world, it’s crucial to show up exactly where your customers are.
Digital marketing helps you connect with new clients and nurture relationships with existing ones.
Because they’re always online – everywhere, all the time.

Your digital presence has become essential.
Alongside traditional marketing, digital channels now play a key role.
Your customers are online – waiting.
Don’t let the competition gain an edge just because you’re short on time or resources.
Digital marketing gives you the opportunity to stay ahead and drive your growth in this digital era.

Are you capturing attention?

The digital world is overloaded with content, making it hard to stand out and gain visibility.
Everyone is chasing the same thing – attention.
But how do you rise above the noise, the endless “buzz” and streams of digital content?
How do you ensure that your post gets noticed – and read?

And once it’s been read, how do you make sure your audience comes back and keeps engaging with your content?
Every business is fighting for attention – because attention leads to competitiveness and a stronger market position.

Paid advertising on social media (Facebook, Instagram and LinkedIn ads), or platforms like Google, Gmail and YouTube (Google Ads), are just some of the tools used to capture attention.

But there’s also organic reach – more effort, more time, but also highly valuable when done right. 😊
That’s where SEO comes in – pushing your content toward people who are actively searching for your product or service.

Who is your customer?

The most important thing is to understand your customer’s journey – who they are and how they move through the buying process.
And yes, it really is a process.

Your customer doesn’t wake up, click on an ad, and instantly buy your product or service.
Like most people, they go through a decision-making process that starts the moment they think about making a purchase – and often begins with a search for answers online.

Sometimes this journey takes hours.
Sometimes days, weeks, or even months.
And sometimes – it’s quick.

What matters is that the person buying already picked up some information about your product.
Maybe it happened by chance – a post they saw on social media weeks ago.
Maybe they visited your site before and forgot.
But now, at the moment of decision, it’s that post or ad that reminds them of you — and leads them back.

That’s where you come in.

Want to learn more?
Explore strategies and tips for reaching new customers on our blog.

Attracting attention

The digital world is overloaded with data and it is very difficult to stand out and fight for visibility. Everyone strives for only one thing – to attract attention. How to get attention and stand out from the “noise” and the pile of data that is served in digital form? How do you make sure your post is read? And once it has been read, how do you ensure that the customer returns and revisits your content? Every company seeks attention to become more competitive and win market shares in its industry.

Paid advertising on social networks (Facebook, Instagram and LinkedIn advertising), advertising on Google, Gmail, Youtube (Google Ads) are just some of the ways to attract attention. On the other side, possible is also an organic attraction that requires a lot of attention, but has excellent results, which are worth that attention 😊. This key role is played by SEO, which “pushes” your posts towards customers who are looking for such products / services.

Customer sales process

The most important thing is to know the path of your customer, who he is and how he travels through the sales process. And that is really the process. Your customer does not wake up in the morning, click on the application and buy your product / service. Like most customers, he has to go through a decision-making process that starts from the moment a customer decides he wants to buy a product / service to the moment he searches the Internet for a solution. Sometimes it is a process of several hours, days, weeks or months, and sometimes it takes a very short time.

It is crucial that the person who buys already has some information about your products that he picked up, perhaps quite by accident, by posting on social networks. Maybe a few months ago that same person came across your products online. And now, at the crucial moment of the purchase, it is these announcements that remind her to look for you again. And that’s where you perform.

Find out more about strategies and ways to reach customers in the blog .