Content marketing is a special part of marketing that has received a lot of attention in recent years. This is a very important area that helps your product to position itself in the market. The figures that support this are that 70% of large companies invest significant funds in this segment, and 78% of them have formed departments that deal exclusively with content.
Content marketing turns random audiences into customers. It is important to be constantly present with the content and constantly work on interesting posts. Customers are not only attracted by promotions and paid ads, but also by interesting content. With the content that interests them.
One life example – imagine a man who is a beginner in skiing . Searches Google, searches for information which skis are best for beginners. He comes across a text about ski brands with recommendations and reviews. Of course, as it is usually online, ads with links to the webshop immediately pop up. A casual passer-by suddenly stops at an “online storefront” and becomes our potential customer. The content will decide whether to stay potential or become the right one.
Unlike traditional marketing, through content marketing the customer searches for the product himself. And he will find us if we have enough content important to him.
It is important to note that in the case of content marketing, quality is important, not quantity. Working on content marketing does not achieve instant results, but it is a long-term investment in the image of the company or brand.