Author: nomiadigital

početna

How to write a post?

It is not enough to let the idea go from the head to the screen and click on “publish”. Now it would be most appropriate to advertise on the history of marketing and the AIDA model. But then I risk leaving this text and not reading it to the end. Maybe I’d better take a shortcut.
Which meansAIDAand which way the buyer is – the photo best shows:

Attracting customer attention

You can attract attention through advertisements, posting on social networks. Attention-grabbing content can be both shocking or provocative. When you manage to gain the customer’s attention, the battle is just beginning. If you have kept the customer’s interest long enough to start collecting information about the product or service, you are going in the right direction and moving it to the next stage – desire.

When we want something, we put on pink glasses

Admit it, it’s the same for all of us. The moment emotion is involved in the buying process, we no longer think with our head. That is, the head serves only to convince us even more that this is exactly what we need, because right now it is in action (as if the action will not be in a month, maybe even better :-)) At this stage the main goal is to reach the stage “call to action” – this is a finale in which you phrases like: “Buy now”, “Last chance”, etc.
in the customer be careful that if he does not click on your ad he will no longer have that special promotion that lasts only today. At this stage, while wearing pink glasses, we no longer see any price or disadvantages. We are just looking for a way to reach the goal – buying exactly that product that stimulated emotion in us.

And the announcement?

Let’s go back to the blog title. To write a good post, save the photo above and guide yourself through that funnel, to control yourself when writing if it’s going in the right direction. Facebook users are not interested in how beautiful your product is and what you have achieved. It’s nice to brag sometimes but don’t just let the posts stay on it. To take action, you need to solve their problems or situations. When that trigger is triggered, we are at the bottom of the funnel for a moment. And of the many people at the top of the funnel in the photo, only 2 are left at the bottom. But those two are ours.
In them, we initiated attention and interest and desire and action. Therefore, it is not enough to work with one strategy to achieve the goal. It takes a series of simultaneous actions on several different fronts for the results to start coming. And I repeat once again, in some industries they come immediately, and in some it takes time. But if you don’t try, you won’t know.
 
Martina
(Bear in mind that I’m just one message away 😉)

i need help with writing

POČETNA

Do you live from admiration or sales?

You have mastered the basics, studied various tutorials and decided to go. The posts you post are about you, your company and of course, your products. You photograph them and you are proud of them. And you need to be because it is the result of your hard work and dedication. The strategy is fine for you if you want to stick to the fact that you have boasted of a beautiful product and that everyone admires you.
You post 4 posts on Facebook a day and disappointment follows because nothing is happening. No statistics or views. Well, now Facebook and Instagram are to blame, as well as the statement that it’s all nonsense, selling fog.
Let’s look at the story from a customer perspective. He sees a new page, starts following it, and your posts keep popping up. They may be interesting to him, but after a while you become irritated with boasting and perfection. Guess what’s going on next – your current potential customer is slowly “following” you. Hubspot research has shown that sites with less than 10,000 followers experience a 50% drop in engagement per post if they post more than one post per day. Sometimes you still have to stick to those: less is more.

Don’t sell

Yes, you read well. At the beginning of the text I ask if you want to sell and then I advise you not to sell. This is not a good strategy in the long run. Inform, take off your shoes and put on your shoes. And you will immediately see everything more clearly. Give the customer what he needs, not what you want to sell. Um, of course, yes, I know this, why it’s something known in advance. The sale comes by itself after that.
But when you build such relationships with customers then it is no longer pure sales, but pure trust. After trust comes loyalty based on the happiness of your customers. Remember all those Konzum, DM, Bipa, etc. loyalty cards. We all have our eyes lit up when our aunt at the checkout asks, “Do you want to reduce your bill by $ 80?” And we spent that 80 kn a long time ago. But at that point we are happy, although we are aware that this is only part of marketing. But we are still happy 🙂

Bind the customer

Brand building is not just a term for big companies. If you are a ceramicist, for example – you also have to work on building your brand or image. Of course you care what customers think of you. You always start from yourself, which you like. Inform customers, create an image and customers will start coming and bonding with you. But that won’t happen in 2 days, nor in a week. You need to constantly build and work on creating a story. And the story lasts … and spreads. I find it important to mention the term “content marketing”.
Bill Gates was back in 1996, when digital marketing was in its infancy. existence, published an essay entitled “Content is king”. Can you imagine Facebook, Instagram, Youtube and other platforms without content? Did you know that the average man in the morning within 5 minutes of waking up picks up the phone and starts bombarding the contents. Think about whether you are part of the average 😉

I need help with customers

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Online is “in”

Today, everyone wants to be online because it’s “in” or cro. trendy. A few years ago, only serious companies had marketing strategies. And today, everyone wants to be a part of the digital world and talk about marketing.
Imagine a business owner who has so far used only phone and email. Do we really expect him to know what Facebook Ads, SEO, Google Positioning, My Business and many other terms are? And that same owner really wants to be in trend. But there is no time.

It is too expensive for him to hire a marketing person, and although he knows he has to be present, he gives up because of the costs and decides to patch up social networks – as before.
But that’s why there’s the term “outsourcing” that covers to shift your monthly expenses for a potential new employee to help with digital marketing.
Simply put, most of us would like to bake bread at home every day. But we don’t have time. And that is why we have a bakery which is our so-called outsourcing 😉
Martina
(Bear in mind that I’m just one message away 😉 )

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Why do you need social media?

Are you an entrepreneur and struggling with the storm of social networks and various online tools? You are interested in digital marketing, but the first thing that goes through your head while looking for your online place is – money! How to do something with a minimal budget. I know everything because I’ve been through it all. Sentences like, “It’s expensive,” “Online marketing can only be done by big companies” discourage you and you don’t even try to get into that story because you feel you don’t have the budget for it. When terms like targeting, copywriting, SEO, etc. start. dizziness from the strangers. And what now? You don’t have time, staff too, and not even tens of thousands of kunas to pay for various social media campaigns.

I will briefly explain what and how you should at the outset. The topic is very broad and to start with an explanation, we would be stuck in the first paragraph. So I will write in understandable language and try to summarize as much as possible 🙂

Free social networking opportunities

The first and most important thing is setting goals. You need to know what you want from your company and why you want to be online . It sounds boring and cold, but you really have to have a vision and a goal in mind – where you are going and what you need to do to get there. If you haven’t already, and you are in the local business, open a Google My Business account today ( www. Google .com / business ) and set all the required parameters. The price of opening a profile is 0 kn and it can help you a lot to be found by customers even if you don’t have your own website.

Do you have e-mail addresses of your users and customers and do not send them a newsletter? What is the reason? You won’t make it..I know. It is complicated for you to visually design and graphically customize the newsletter, you do not have time for individual copy / paste e-mail addresses. Ok, for this purpose I suggest you another free program, and that is MailChimp . If you already have a database and have products or novelties you want to introduce people to, send them information. Best of all, through this system you can track how many people clicked, or what interested them in the content. By analyzing, you will learn over time what your users like to read the most. Well, sometimes you click on the offers that come to your inbox, right?

Paid advertising

Under this term in this text I will put: Y outube advertising, Facebook and Instagram ads, Google AdWords, Gmail advertising, native ads (in short – covert / natural advertising), banners, LinkedIn advertising … in this sentence I only scratched the surface paid digital advertising.

A big advantage of paid advertising is budget control . This means that if you have e.g. 500 kn, the campaign can be set up to bring results (of course, not for a month ;-)). You need to target your target audience well in order for your ad to reach exactly those for whom it is intended. What does that mean? That the Playstation 5 ad will not target people 60 and older, but will focus on parents who will potentially actually buy the Playstation 5 for their children. There are always exceptions, and a 60-year-old grandfather may want to buy a PS5 for his grandson, but it’s up to you to target the ones that will have the best effect.

Price of internet advertising

In this case, price is really a relative term because it depends on a large number of parameters. But as an example – I recently completed a Youtube campaign with an ad group. One of the ads was achieved in 4 days for the amount of 302 kn, 14,482 views and 3,984 views. For 302 kn ! Imagine renting apartments. If you invest e.g. 1000 kn per month (and so far you have not invested anything), and because of the ads you fill an additional 20 days of the apartment at 750 kn, you get an additional 15 000 kn. Let’s go back to the beginning – you invested HRK 1,000. It’s all in the math.

The great thing about online marketing is the ability to change strategy. I always advocate a claim in an online campaign – if it doesn’t work, change your strategy, adjust, research. There must be a way to get results. But the question is just do you want that?

Remember – in order for a customer to reach you, he must know that you exist.

Martina

(Bear in mind that I’m just one message away  😉 )

I need help with online marketing

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Content marketing

Content marketing is a special part of marketing that has received a lot of attention in recent years. This is a very important area that helps your product to position itself in the market. The figures that support this are that 70% of large companies invest significant funds in this segment, and 78% of them have formed departments that deal exclusively with content.

Why do I need content?

Content marketing turns random audiences into customers. It is important to be constantly present with the content and constantly work on interesting posts. Customers are not only attracted by promotions and paid ads, but also by interesting content. With the content that interests them.

One life example – imagine a man who is a beginner in skiing . Searches Google, searches for information which skis are best for beginners. He comes across a text about ski brands with recommendations and reviews. Of course, as it is usually online, ads with links to the webshop immediately pop up. A casual passer-by suddenly stops at an “online storefront” and becomes our potential customer. The content will decide whether to stay potential or become the right one.

The customer is looking for us, not us

Unlike traditional marketing, through content marketing the customer searches for the product himself. And he will find us if we have enough content important to him.

It is important to note that in the case of content marketing, quality is important, not quantity. Working on content marketing does not achieve instant results, but it is a long-term investment in the image of the company or brand.

i need help with content